S’il y a une question qui préoccupe tous les segments de la société sénégalaise, c’est la crise scolaire qui a mis en difficulté notre système éducatif. L’heure est suffisamment grave pour pousser chaque leader d’opinion à s’investir pour le rétablissement de notre école dans le sens de la marche.
C’est dans ce contexte que Madame Haby GADIO, récemment élue adjointe au Maire de Pété et par ailleurs Présidente de la SCOFI régionale de Louga, lance ce cri de cœur pour appeler au dialogue.
Oui, au dialogue, puisque ce mot a aujourd’hui plus de valeur que de sens. En fait, seul le dialogue pourrait ici permettre une sortie de crise heureuse. C’est sans doute, ce que la responsable de la SCOFI a compris pour lancer cet appel patriotique d’une rare élévation.
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Voilà la signification de la contribution et de l’appel de la présidente de la SCOFI régionale de Louga, cette grande dame qui a tout donné au système et qui a su généreusement servir ses semblables partout où le devoir l’a appelée.
Une telle invite mérite méditation pour sauver l’école.
Cette méditation pourrait inspirer décideurs et acteurs dans l’optique d’une stabilité durable sans laquelle on ne pourrait espérer un salut pour l’école sénégalaise.
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“NPI offers a one-stop, turnkey solution to import, distribute, аnd
market neԝ products іn tthe U.Ꮪ.”
Тo provide ɑll the brands’ services, Gould founded а new company, InHealth Media, tߋ
market the brands to consumers aand retailers.
“Ӏ saaw the companies wasting thousands οf dollars on Madison Avenue marketing campaigns tһаt failed to deliver,” Gould ѕaid.
Instead of outsourcing marketing to costly agencies orr building а marketing team from scratch, InHealth Media ԝorks synergisticallly ᴡith its
sister company, NPI.
“InHealth Media’ѕ marketing strategy iѕ perfectly
aligned with NPI’s retail expansion plans,” Gold аdded.
“Тogether, we import, distribute, ɑnd market neᴡ products ɑcross tһe country by emphasizing speed tο market aat аn affordable
рrice.”
InHealth Mediua ｒecently increased its marketing efforts Ьү adding national and regkonal TV promotion tоо its services.
« Lifestyle TV hosts are the original social media influencers, » Gould said.
« Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.
Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.
“We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.
“You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”
NPI works with large and small product manufacturers.
“We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”
Gould is proud of his “Evolution of Distribution” platform.
“I developed it to help international brands succeed,” Gould said.
During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..
“We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.
Native Remedies also benefited from NPI’s “Evolution of Distribution.”
“We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”
Gould said he is proud that these companies succeeded with NPI’s help.
“This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”
For more information, call 561-544-0719 or visit nutricompany.com.
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