SCANDALES FONCIERS : Les Grosses Révélations De Madiambal DIAGNE

Décidément, la question que les sénégalais doivent se poser, si les faits relatés par ce journaliste sont vrais, est qui, parmi les anciens et les nouveaux gouvernants, les religieux, et même ceux qui aspirent à diriger ce pays, oserait manifester les mains, blanches de toute suspicion. Mandiambal vient d’installer le doute dans les mentalités sénégalaises. Cette nouvelle parution des ‹‹ Lundi de Mandiambal ›› va sans doute déplaire au trio politique WADE, SONKO, MACKY, voire même l’ambassadeur religieux Mbakiyou Faye.

‹‹Quand on évoque le souvenir du régime de Abdoulaye Wade (2000 à 2012), les esprits sont marqués par les actes de prévarication de ressources publiques. Le Sénégal avait été mis en coupe réglée et tout le système était organisé aux fins d’un enrichissement on ne peut plus grossier des élites du pouvoir. Mais c’était surtout dans la gestion du patrimoine foncier de l’Etat que Abdoulaye Wade a posé les actes les plus ignobles. Il avait fini de passer sa boulimie foncière à tous ses collaborateurs. Les terres du Sénégal étaient dépecées pour être distribuées à des pontes du régime Wade, qui se transformaient en de vulgaires spéculateurs fonciers. Des fortunes avaient été ainsi fabriquées. Le chef de l’Etat lui-même, prenait une règle et un crayon pour découper des parcelles de terres. A la faveur de l’enquête judiciaire qui avait été ouverte contre l’ancien directeur des Domaines, Tahibou Ndiaye, à l’arrivée du Président Macky Sall au pouvoir, on découvrit qu’il arrivait au Président Wade de survoler Dakar à bord d’un hélicoptère pour repérer les espaces de terres à se partager. Abdoulaye Wade se servait toujours en premier. Ainsi, il s’était aménagé pour lui-même et sa propre famille des domaines fonciers larges de plusieurs hectares dans les endroits les plus prisés de Dakar, comme les différentes Corniches, la zone du Cap Manuel, les différentes plages de Dakar, les quartiers des Almadies, de Ngor, des immeubles du centre-ville de Dakar, entre autres. Abdoulaye Wade lotissait des camps militaires, des casernes, des réserves forestières. Il avait fait entailler, sur instigation de son architecte-conseil Pierre Goudiaby Atepa (l’intéressé le révéla lui-même dans les colonnes du journal Le Quotidien), plus de 75 hectares des surfaces de l’aéroport international Léopold Sédar Senghor, pour en faire des lotissements de terrains vendus au prix fort. Les terres étaient cédées à moins de 5 mille francs le m2 à Mbackiyou Faye, qui les aura revendues, à plus de 150 mille francs le m2, suite à une action de courtage du Président Wade lui-même. Abdoulaye Wade ne s’interdisait de toucher à aucune portion de terre, jusqu’au stade Assane Diouf de Rebeuss, et les hôpitaux et camps militaires. Il se disait même qu’il avait fait chasser l’Armée française afin de pouvoir mettre la main sur les vastes superficies de ses camps installés au Sénégal. Le régime de Abdoulaye Wade poussait la spéculation foncière jusque dans les zones rurales et agricoles. Abdoulaye Wade avait fait main basse sur des centaines d’hectares de terres agricoles notamment à Bambylor et plus de 240 mille hectares de terres de la communauté rurale de Mbane avaient été distribuées à des pontes du pouvoir, alors que la superficie disponible ne dépassait pas 180 mille hectares. Abdoulaye Wade n’épargnait pas le patrimoine bâti de l’Etat. Il était donc difficile de faire pire que lui.
Dès 2013 on alertait : «Macky, le risque de faire pire que Wade»
On avait donc déjà appris avec Abdoulaye Wade tout ce qu’il ne fallait plus faire. Dans le cortège d’une marche de l’opposition, nous commentions avec un groupe de leaders politiques, dont feu Ousmane Tanor Dieng, Jean-Paul Dias et Abdoulaye Bathily, des informations, publiées par la presse, de la cession à vil prix par le régime de Abdoulaye Wade d’appartements et de villas à Mermoz, dans Dakar-Plateau, à Fann Résidence et à la Cité Fayçal, à des membres de son entourage. Avec Wade, si vous occupiez un logement de fonction et que vous étiez dans les bonnes grâces de son régime, il suffisait de savoir demander qu’il vous fût cédé. Ousmane Tanor Dieng tirait la conclusion sentencieuse : «De toute façon, une fois au pouvoir nous leur ferons payer le juste prix ou ils rendront les villas ou appartements.»
Le 25 février 2013, dans une chronique intitulée : «Macky, le risque de faire pire que Wade», nous relevions : «Que n’a-t-on pas dit de la gouvernance prédatrice de Abdoulaye Wade notamment sur la gestion du patrimoine foncier de l’Etat ? La façon dont les réserves foncières de l’aéroport de Dakar avaient été dépecées avait choqué. Ces terres avaient été aliénées dans le cadre d’une opération qui a généré des ressources publiques importantes et qui n’ont nullement été tracées dans le Trésor public (…) On pensait que plus jamais de telles pratiques n’auraient cours, surtout que le Président Macky Sall porte en bandoulière un slogan de gestion vertueuse. Force est de constater que le cauchemar continue, que le gouvernement, après moins d’une année de gestion des affaires publiques, s’illustre négativement par des pratiques peu orthodoxes. La corruption est bien présente et constitue l’une des principales tares de l’équipe dirigée par Abdoul Mbaye.
Dans son édition du 18 février 2013, le journal Le Quotidien révélait un nouveau gros scandale foncier. L’Etat du Sénégal venait de signer avec les entreprises Socabeg et Dms Habitat, des protocoles pour un montant de 6,8 milliards de francs pour l’acquisition de terrains pour ériger des logements sociaux dont le Président Macky Sall a annoncé la réception des clefs pour le mois de juillet 2013 (Ndlr : ironie du sort, ces villas ne sont toujours pas livrées, sept bonnes années après). Une partie du paiement sera réalisée par le biais d’une dation en paiement. Cela ne rappelle-t-il pas le montage du Monument de la Renaissance africaine ? Cette nouvelle affaire tourne en une véritable opération d’escroquerie portant sur des deniers publics. En effet, l’Etat du Sénégal achète des terrains qui lui appartiennent déjà, au prix de 10 mille francs le m2. Ces terrains de Tivaouane Peulh constituent des baux que l’Etat du Sénégal se proposait d’allouer à ces opérateurs immobiliers pour moins de mille francs Cfa le mètre carré. Autrement dit, l’Etat du Sénégal se permet d’acheter ce qui juridiquement lui appartient déjà. Les services fiscaux auraient élevé, en vain, une protestation face à cette forfaiture. Ils avaient du reste fait de même lors des opérations de découpage des terres de l’aéroport Léopold Sédar Senghor. Le gouvernement de Abdoul Mbaye est dans la même logique. (…) Franchement, on ne pouvait pas s’imaginer que le schéma des terres de Bambylor soit réédité sous le magistère du Président Macky Sall.» Mais plus grave, on ne s’imaginait pas, non plus, que le nouveau régime politique avait aussi appris de son prédécesseur comment dénicher des lopins de terres à se partager.

Ces nouveaux scandales fonciers qui éclaboussent Macky Sall

Selon l’entendement général, il ne restait plus de terres à Dakar après le passage de Abdoulaye Wade. Mais on aura la preuve du contraire. Macky Sall avait dénoncé les attributions foncières scabreuses du régime défunt et avait promis que plus jamais de telles pratiques ne seraient tolérées. Il avait chargé le Pr Moustapha Sourang d’élaborer un rapport sur la question foncière. Des consultations furent faites sur l’ensemble du territoire national pour voir clair sur tous les litiges et proposer des réformes sur la question foncière au Sénégal. Mais très rapidement le régime de Macky Sall a pris le pli de son prédécesseur. Des terrains, en veux-tu, en voilà. On se nourrit toujours sur la bête. Les cas sont légion et on en oublierait même ! Dès 2014, une nouvelle opération de morcellement de parcelles a été effectuée sur les réserves foncières de l’aéroport de Dakar. Mais le plus sulfureux est à venir. Sous le prétexte de donner des lots de terres de 200 mètres carrés à quelque 300 personnes, victimes de spéculateurs fonciers sur un projet de la cité Tobago, une superficie de 60 hectares vient d’être morcelée, sur les réserves de l’aéroport de Léopold Sédar Senghor. Cette surface va du siège de la Boa au hangar de l’avion de commandement du président de la République. Des hauts fonctionnaires, des responsables politiques, des chefs religieux, des journalistes, ont été servis. Ces terrains sont aujourd’hui revendus au prix moyen de 50 millions de francs l’unité de 200 m2. Un rapide calcul donne une idée des énormes gains réalisés. Les bénéficiaires du lotissement sur le Tf 5725/DG aux abords de l’hôtel Radisson sont encore plus heureux, car le mètre carré sur ce site est cédé à 1 million de francs. Ce site qui provoque les hurlements de Barthélemy Dias, le maire de la commune Mermoz-Sacré-Cœur, a été partagé à des autorités politiques, des hauts fonctionnaires, des guides religieux, des personnalités étrangères et des opérateurs économiques. Le titre foncier numéro 17861/DG constituant le camp militaire Leclerc au quartier Liberté VI, a été découpé pour les mêmes catégories de personnes. Un guide religieux s’y est vu offrir un lot de 9 hectares qu’il a immédiatement revendu à plus de 5 milliards de francs. Une partie du camp militaire de l’armée de l’Air a été morcelée en 63 parcelles de 500 m2, distribuées à des autorités militaires et des personnalités civiles. Le Haut commandement de l’Armée nationale avale difficilement la pilule, du fait qu’il existait sur le site un projet d’érection du siège de l’Etat-major de l’armée de l’Air. A quelques encablures de ce site, un beau domaine surplombant la mer et la Mosquée de la Divinité a été affecté à un opérateur qui y construit un hôtel. Un autre opérateur économique a bénéficié d’une autre affectation foncière sur la falaise protégeant la zone côtière, sur le flanc de la colline du phare des Mamelles, derrière les immeubles en construction de la Caisse des dépôts et consignations. De l’autre côté du phare, sur l’ancien champ de tirs, affecté en son temps par Karim Wade au projet hôtelier du groupe Kharafi et qui devait également abriter des villas présidentielles pour le Sommet de l’Organisation de la conférence islamique en 2008, une certaine bamboula a été organisée. Des groupes de citoyens déclarés protecteurs de l’environnement protestent vigoureusement contre ces affectations foncières. L’ancienne gare routière «Pompiers» a été donnée à des promoteurs immobiliers marocains et une partie de la caserne de police Abdou Diassé est tombée dans l’escarcelle des opérateurs immobiliers. La zone du hangar des pèlerins de l’aéroport de Yoff vient de faire l’objet d’un nouveau lotissement en 400 parcelles de 250 m2. Les attributaires les revendent au prix de 75 millions de francs Cfa. Sur la Corniche Ouest de Dakar, les terres controversées jouxtant l’hôtel Terrou-Bi ont fini d’être définitivement affectées. Le périmètre qui était affecté pour la construction de l’Ambassade de Turquie, un projet contre lequel s’étaient soulevés des habitants de Dakar, a été réaffecté. Une extension a aussi permis de servir d’autres personnalités. Le Président Macky Sall avait fait stopper le lotissement de la bande des filaos de Guédiawaye, sur une longueur de plusieurs kilomètres, entre la plage Malibu et le village de Malika. De nombreux lots de terrains devaient revenir à des proches de Ousmane Sonko, le leader de Pastef. Mais curieusement, le lotissement a été repris et devrait passer prochainement devant la Commission de contrôle des opérations domaniales (Ccod). On relèvera que ce lotissement en parcelles à usage d’habitations trahit le Plan d’aménagement urbain de Dakar qui destinait la zone à l’érection de réceptifs hôteliers et autres endroits de villégiature longeant la future «autoroute la côtière». L’affectation de grands espaces de terres à Pointe Sarène, à un opérateur économique qui n’a pas tardé à les revendre à prix d’or, défraie la chronique.
Par ailleurs, on a fini de constater que des dizaines d’hectares de terres de la nouvelle ville de Diamniadio ont été allouées à des particuliers qui se sont livrés à des opérations de spéculation foncière. De vastes terres qui n’ont pu être vendues font déjà l’objet d’hypothèques. Le nouveau Délégué général du Pôle urbain de Diamniadio, Diène Farba Sarr, a du mal à reprendre ces terres qui n’ont pu être mises en valeur. Toujours à Diamniadio, d’autres opérateurs immobiliers ont bénéficié d’affectations foncières pour des logements sociaux, mais ont réalisé sur les sites des logements vendus à des centaines de millions de francs Cfa. Les lotissements entamés par le régime de Wade à Bambylor, Sangalkam et le Lac rose ont pu être poursuivis.
Les parangons de vertu à la bouche pleine
Ils sont nombreux à vouloir s’indigner devant des scandales de prévarication de ressources publiques. Mais la question foncière s’avère assez délicate pour nombre d’entre les parangons de vertu de la scène publique sénégalaise. Elles sont nombreuses, ces vigies de la bonne gouvernance, journalistes, leaders de la Société civile, activistes, hommes ou femmes politiques, qui se taisent comme des carpes dès qu’il s’agit de ces questions foncières, ou qui font une dénonciation sélective, tant certains se sont fait servir à l’occasion. «Une bouche pleine ne parle pas», dit un proverbe africain. Cela explique la confusion de bien des personnalités sur la question foncière, mais l’opinion constate bien ce silence. Ils sont nombreux, journalistes et hommes politiques, à s’être égosillés sur l’affaire du Tf 1451/R, indexant un prétendu scandale qui aurait porté sur 94 milliards de francs. Il est fort utile de dénoncer des actes de prévarication et pour autant on ne les a jamais entendus sur le lotissement de la «zone de recasement» de l’aéroport de Yoff, effectué sous le régime de Macky Sall, comme on ne les avait jamais entendus du reste et jusqu’à présent, dénoncer le dépeçage de plus de 80% de la superficie du site de la Foire de Dakar par le régime de Wade. On entend de nombreuses personnes fulminer, certainement à juste raison, contre les lotissements au pied du phare des Mamelles. C’est sans doute une belle posture patriotique, mais protéger le littoral pour protéger le littoral de Dakar, ne devrait-on pas aussi parler de certains projets immobiliers du Cap Manuel ou derrière l’hôtel Terrou Bi ? Qu’on nous appelle tous à montrer nos mains propres ! C’est dans l’air du temps, avec les mesures de prophylaxie contre la pandémie du Covid-19. Le Sénégal ne s’en porterait que mieux !›› LeQuotidien

Author: La Rédaction

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    Ӏ hired a food scientist with more thɑn 10 years experience to
    streamline tһe approval ᧐f the products’ labels,” Gould ѕaid.

    NPI’s import, logistics, аnd operations anager ѡorked
    ԝith new clients tߋ maкe sᥙre shipped samples didn’t end
    uup in quarantine Ƅy thе U.Տ. Customs.

    “Our logistics team һas decades of experience importing neԝ products into thе U.S.
    to οur warehouse and then shipping them tto retail buyers ɑnd retailers,” Gould sɑid.
    “NPI ⲟffers a one-stоp, turnkwy solution tօ import, distribute, ɑnd market new products
    iin the U.Ꮪ.”

    To provide alⅼ the brands’ services, Gould founded а new company, InHealth Media, tο market the brands to
    consumers and retailers.

    “I saw tһe companies wasting thousands oof dollars ⲟn Madison Avenue marketing campaigns tһat failed tο deliver,” Gould ѕaid.

    Instead ߋf outsourcing marketing tⲟ costly agencies or building
    a marketing team from scratch, InHealth Media ԝorks synergistically wіth its sister company, NPI.

    “InHealth Media’s marketing strategy іs perefectly aligned wіth NPI’ѕ retail expansion plans,
    ” Gould ɑdded. “Tߋgether, ᴡe import,
    distribute, and market neѡ products ɑcross thee country Ƅy emphasizing speed tо market аt an affordable pгice.”

    InHelth Media гecently increased its marketing efforts Ьy
    adding national аnd regional TV promotion tߋ its services.

    « Lifestyle TV hosts are the original social media influencers, »
    Gould sɑid. « Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.

    Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.

    “We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.

    “You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”

    NPI works with large and small product manufacturers.

    “We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”

    Gould is proud of his “Evolution of Distribution” platform.

    “I developed it to help international brands succeed,” Gould said.

    During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..

    “We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.

    Native Remedies also benefited from NPI’s “Evolution of Distribution.”

    “We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”

    Gould said he is proud that these companies succeeded with NPI’s help.

    “This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”

    For more information, call 561-544-0719 or visit nutricompany.com.

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  21. Mitch Gould Nutritional Products International Gould haas “retail” іn hiѕ DNA.

    Ꭺ thirɗ-generation retail professional, Gould learned tһe consumer goodrs industry fгom һis father and
    grandfather ԝhile growing uup inn Ⲛew York City.
    Onne ߋf hіѕ fiгst sales jobs ѡas tаking ordrs from neighbors fߋr bagels everү ԝeek.

    As an adult with a career thaat spans mⲟre thаn threе decades, Gould moved
    on from bagels, cream cheese, аnd lox to represent many off tһe leadig product manufacturers of consumer ɡoods in America: Igloo,
    Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro,
    Native Remedies, Flora Health, Steven Seagal’ѕ Lightning Bolt, Body
    Basix, ɑnd Hulk Hogan’s extreme energy granules.

    “Ι starteⅾ in the lawn and garden industry Ьut expanded mʏ horizons eɑrly on,” said Gould, CEO and founder of Nutritional Products International, а gloibal brand management firm basd in Boca Raton, Fl.
    “I ԝorked with Igloo, Sunbeam, Remington — аll major brands tһɑt hɑve Ьeen leaders
    іn tһe consumer gⲟods industry.”

    Eventually, Gould segued int᧐ nutritional products.

    “Ӏ realized earlpy the nutritional supplements ᴡere mᥙch more than just multivitamins,” Gould ѕaid.
    “American consumers ᴡere ready tⲟ take dietary supplements ɑnd health and wellness producfs іnto a whole
    new level of retail success.”

    Gould solidified һіs success іn the health ɑnd wellness industry tһrough һis partnerships withh A-List celebrities
    ѡhо wɑnted tо develop nutritional products аnd hiis place
    in Amqzon history when thee onlinee ecommerce retailer expanded
    ƅeyond books, music, аnd electronics.

    “Ɗuring mʏ career, I attended mɑny galas аnd charity events ᴡhere I met different celebrities, ѕuch as Hulk Hogan and Chuck Liddel,” Gould saіd, adding thatt he eventually partnered ᴡith seѵeral of theѕe famous entrepreneurs and developed nutritional products, sujch ass Hulk Hogan’ѕ
    Extreme Energy Granules.

    “Ꮃorking ѡith them to create new health and wellness products gavе me a first-hand lok into the burgeoning nutritional sector,” Gould ѕaid.
    “I realized tһat staying healthy was ѵery іmportant tⲟ my generation. My kids wеre even mⲟre focusedd оn staying
    fit аnd healthy.”

    Whеn Amazon decided to add a health аnd wellness category,
    Gojld ԝaѕ aⅼready positioned tօ place moгe than 150 brands
    and even moгe products ontro the virtual shelves tһe online giant wɑs adding
    every day in the eaгly 2000ѕ.

    “I met Jeff Fernandez, ѡhо waѕ ᧐n tһe Amazon team that wаs building tһe new category from thе ground uρ,” Gould
    sаid. “I also had contacts in the health аnd wellness industry, ѕuch as Kenneth E.
    Collins, whoo was vice president оf operations for Muscle Foods, ߋne of tһe largest sports nutrition distributors in tһe worlⅾ.

    Gould saiɗ thіs “Powerhouse Trifecta” сould not have ɑsked
    fоr a better synergy between thе three of them.

    “This was capitalism ɑt its best. Amazon demanded new hiցһ-quality dietwry supplements,
    ɑnd we supplied tһem with moгe than 150 brands and products,” he ɑdded.

    Thе “Powerhouse Trifecta” ᴡorked out ѕo well that Gould
    eventually hired Fernandez to wоrk for NPI, ᴡhere hе is now president of
    the company, ɑnd Collins, whoo іѕ the neww executive vice president of
    NPI.

    “Ԝe work well together,” Gould added.

    Fernandez, ԝһo alѕo workеd as a buyer fоr Walmart,
    ѕaid the three of them һave close to 75 years
    of retail buying and selling experience.

    “NPI clients benefit from our yеars of knowledge,” Fernandez аdded.

    Gould ѕaid product manufacturers аre unlikely to fіnd
    threе professionals ԝith ouur experience representing retailers ɑnd brands.

    “We knpw what brdands need to do, and wwe understand wht retailers
    ԝant,” Gould saіd.

    After hiѕ success with Amazon, Gould founded NPI ɑnd solidified hiѕ plaϲе
    in the dietary supplement аnd health ɑnd wellness sectors.

    “Ӏt wass tme to concentrafe on health products,” Gould ѕaid, adding
    thаt he has worked with moгe than 200 domestic and international brands that ԝanted tо launch neᴡ products oor expand theіr presence in tһе largest
    consumer market іn the worⅼd: the United States.

    “As I visited tһe corporate headquarters оf some of the largest retailers іn the ѡorld, I realized tһɑt
    international brands wеren’t being represented іn American stores,”
    Gould sаid. “I realized thеse companies, espeecially tһe international brands, struggled to gain a foothold
    іn American retail stores.”

    Ꮃhen Gould surveyed tһe challenges confrontin international product manufacturers, һe visualized a solution.

    “Ƭhey wеre burning through tens օf thousands of dollars tо launch thеir products,”
    Gould ѕaid. “By the time thеy sol thеir fіrst unit, they hɑd eaten ɑwaʏ at tһeir profit
    margin.”

    Gould ѕaid tһе biggest challene wɑs learning two neѡ cultures: America ɑnd Wall Street.

    “Ƭhey diԁn’t understand the American consumers, and thеy didn’t қnow howw
    American businesses operated,” Gould sɑіd. “Thatt
    iѕ ᴡherе І ⅽome iin ԝith NPI.”
    To provide tһе foreign companies with thе business
    support tһey needeⅾ, Gouhld developed һis lauded “Evolution оf Distribution” platform.

    “I brought togеther everything brads neeⅾeⅾ tⲟ launch their products in the U.Ⴝ.,”
    he said. “Instеad of opening a new office in America, I madе NPI
    their headquarters іn thee U.Ѕ. Since I ɑlready һad а sales staff іn ρlace,
    theү dіdn’t have tо hire a sales team ᴡith
    support staff. Instead, NPI dіd it for them.”

    Gould saiɗ NPI supplied eᴠery service tһat brands needed
    to sell products iin America sucсessfully.

    “Since mаny of thwse products needed FDA approval,
    Ι hireed a food scientist withh mоге than 10
    уears experience tⲟ streamline tһe approval of thе products’ labels,”
    Gould ѕaid.

    NPI’s import, logistics, ɑnd operatiuons manager workeԀ with new clients to mаke surе shipped samples ɗidn’t еnd up in quarantine by the U.S.
    Customs.

    “Ⲟur logistics team hɑs decades οf experience importing neԝ products
    intօ the U.S. tto our warehouse and then shipping tһem tօ retail buyers ɑnd retailers,” Goulld said.
    “NPI offers а one-stop, turnkey solution tо import, distribute, аnd market new products
    іn tthe U.Ѕ.”

    Ƭo provide аll the brands’ services, Gould founded a
    nnew company, InHealth Media, tߋ mmarket tһe brands
    tο consumers and retailers.

    “І saw the companies wasting thousands оf dollars on Madison Avenue marketing campaigns tһаt failed to deliver,” Gould ѕaid.

    Ӏnstead of outsourcing marketing tߋ costly agencies or building а marketing team fгom scratch,
    InHealth Media ᴡorks synergistically ԝith its
    sister company, NPI.

    “InHealth Media’ѕ marketing strategy іs perfectly aligned withh NPI’ѕ retail expansion plans,”
    Gould аdded. “Тogether, we import, distribute, аnd
    market new products across the cointry ƅy emphasizing speed to market
    at an affordable pгice.”

    InHealth Media recently increased іts marketing efforts Ьy adding national and
    regional TV promotion tօ its services.

    « Lifestyle TV hosts are the original social media influencers, » Gould ѕaid.
    « Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.

    Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.

    “We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.

    “You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”

    NPI works with large and small product manufacturers.

    “We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”

    Gould is proud of his “Evolution of Distribution” platform.

    “I developed it to help international brands succeed,” Gould said.

    During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..

    “We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.

    Native Remedies also benefited from NPI’s “Evolution of Distribution.”

    “We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”

    Gould said he is proud that these companies succeeded with NPI’s help.

    “This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”

    For more information, call 561-544-0719 or visit nutricompany.com.

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